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Avoiding Common Biases: What really drives our decisions?

No Bullsh!t Leadership

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How Do I Make the First Bid?

Number 12 is frequency illusion, or the barte minhof effect. We rely on immediate examples that come to mind when making judgments. Number 13 is anchoring. We rely heavily on the first information introduced when we make decisions. Just beware of the dynamic of anchoring bias. 14 sunk cost fallacy, also known as escalation of commitment.

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