Live from Hong Kong: Why China Can Afford to Wait for a Deal, and the US Can’t
Big Take
00:00
Revitalizing a Brand: Coach's Strategic Comeback
This chapter delves into Coach's impressive comeback, examining their strategic shifts and financial success in attracting younger consumers. It highlights the brand's innovative approach to marketing, including the use of social media and customization, to enhance its cultural relevance and rebuild its reputation.
Transcript
Play full episode
