The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
Perpetual Traffic
What 'Cost of Sale' Really Includes
Cole breaks down variable costs (COGS, fulfillment, fees, returns) that form true cost-of-sale percentage.
Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most important metric in your marketing efforts.
Download Your nCAC Calculator Now: https://www.tiereleven.com/ncac
Joining us today is Cole Turner, Growth Strategist at Tier 11. We break down how incorrect nCAC (New Customer Acquisition Cost) calculations can make you believe you're profitable when you’re actually hemorrhaging cash. Cole walks us through a real-world example of a beauty brand, showing how fixing their nCAC revealed a massive discrepancy that changed their entire business strategy.
We also discuss how adjusting your ad spend to align with real business costs can actually help you scale. If you're spending on ads without understanding your real margins, you could be scaling in the wrong direction. Join the conversation now and get your business metrics in order before your next big marketing push.
In This Episode:
- What nCAC is and why it matters
- Case study: nCAC error in a beauty brand’s strategy
- Common mistakes in nCAC calculations
- How to calculate nCAC accurately
- How overheads factor into nCAC on scale
- Why ad spend efficiency isn’t enough
- The importance of knowing your numbers
Unlock the Ultimate Marketing Advantage With Our Creative Diversification Package!
Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect With Cole Turner:
- LinkedIn: https://www.linkedin.com/in/coleturner98
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://www.activecampaign.com/
https://www.activecampaign.com/
The AI-powered Podcast Player
