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If The Ordinary and La Mer are Owned By The Same Company, What Does That Mean When It Comes to Formulas?

Gloss Angeles

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How Brand Acquisition Affects Formulary Ownership

Beauty expert Daniel Kiyoy says that formula ownership is very complicated. Most of the time, small brands work with labs that will not give you the exact same formula as someone else. It also depends on who acquires them. If a brand is acquired by an Estee Lauder or a L'Oreal, they tend to move their, the formulas to their own labs.

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