3min chapter

Odd Lots cover image

What a Bakery Can Tell Us About the Economy Right Now

Odd Lots

CHAPTER

Is There a Drop in Baked Goods Sales?

When you raise prices, do you notice a subsequent drop in sales? Or how does it work with baked goods? Like how price sensitive are consumers of cookies and cakes and bread? Historically, the answer to your question is yes, we raise prices, customers either buy less or come in less frequently. This time around, since everything is going up, we haven't really seen a huge drop off in that demand.

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