Navigating Challenges in Hospitality and Beyond

This chapter examines the obstacles faced by businesses in the hospitality sector, particularly during economic downturns, and the need for them to adapt to consumer-focused models. It also highlights the emotional struggles of business owners and the impact of COVID-19 on their operations, while promoting innovation and brand development. Additionally, the discussion touches on the pursuit of passion and competence in personal endeavors amidst life's challenges.