A phd. Student from a turkish university called interview to be a visiting scholar for six months. When she arrived, i gave her a data set of a self funded failed study which had null results. Every day we would scratch our heads and ask why and come up with another way to reanalyze the data. Eventually we started discovering solutions that held up regardless of how we pressure tested them. Do you want to hear the titles of the papers that came out of all this data digging? Oh, god. Get tono.