AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Intro
This chapter explores the significance of being genuine in personal branding and social media. It highlights the role of authenticity in communication and relatability, featuring insights from a trial attorney on effective audience engagement through social media.
Original Air Date: November 22, 2023
For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes.
Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.”
On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms.
Key Takeaways
Take a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you.
Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward.
Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded.
To connect with Jefferson, follow him on Instagram @jefferson_fisher
Tip The Scales Website
Other episodes you might enjoy:
4. Irving Pedroza - Make the Choice: Champion for Kindness
11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending
20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger Attorneys
Previous Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.
00:00 Intro
00:59 I’m that Jefferson
02:09 Who is Jefferson?
05:55 Jefferson’s family upbringing
06:55 Talk about your passion
08:46 Change your old school mentality
10:26 Disarming your opponent
16:01 Fisher Firm culture and values
18:21 1200 followers per minute
24:37 I’m writing a book
25:31 Self-help
26:16 How to talk to a narcissist
27:45 Setting boundaries
32:25 What’s next?
32:52 Outro
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode