How Do You Teach an Attitude?

I use an analogy with the board game Monopoly. How business relates to that. My version of this is dive into the audience and demonstrate it with humor and care. You can't use humor without care because then you're just bullying people. And so I have many versions of this one, like let's say we're selling on Twitter,. I get up Twitter and I go, okay, so let's imagine we're selling to these customers, how do we find them? So it's the humor, this engagement. It's a whole different type of challenge when teaching entrepreneurship.