2min chapter

The New Music Business with Ari Herstand cover image

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

The New Music Business with Ari Herstand

CHAPTER

The Primary Waves Business

No publishing is definitely it's what we're rooted in. We do manage some incredible legacy artists, some of which there's some overlap to as far as our business with us administering some of their rights on the publishing side, some not. The other third lane which has become a big one for us in the last couple of years alongside all the big publishing options we've been racking up and creatively exploiting is we're in the master's business now.

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