THINK AGAIN: Adam Grant on the Power of Changing Your Mind
The Next Big Idea
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Is a Hot Dog a Sandwich?
A psychology professor did a little experiment in one of his classes to illustrate this classic finding, it's called the minimal group paradigm. The idea is that you can make people part of a meaningless group and they'll start to develop pro-group attitudes. And hilariously, it turns out that people will accept less money to make sure that the other side of this debate doesn't get more money than they do.
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