The Diary Of A CEO with Steven Bartlett cover image

Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire

The Diary Of A CEO with Steven Bartlett

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The Power of Competition in Business

This chapter explores how competition drives innovation and benefits both companies and consumers, with a focus on the positive impacts of challengers like Virgin Atlantic. It also highlights the significance of personal branding for founders and the emotional weight of pivotal business decisions.

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