The So What from BCG cover image

What We Do and Don’t Know About Generative AI

The So What from BCG

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Introduction

New generative AI models such as chat, GPT are changing that. The systems have the potential to transform entire industries beyond recognition. It carries great risk, but can also create competitive advantage for companies. Still, the technology is not perfect and you can trick those models. Models will be tricked at some point even, the most advanced one.

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