How Do Leaders Embrace the Challenge of Sustainability?

When you look at organisations I can only talk about my experience. They are still so focused on developing new technologies and they're completely forget first of all that these technologies are invented by human beings. The shift on the how and why we do what we do I think that is really crucial. There's so much in what you are saying but let me go on to the next question that we've agreed we would explore. What sorts of hurdles do you experience as you introduce this topic of sustainability? So they're always hurdles as you can imagine. Usually you know when leaders hear the word sustainability and entering a programme that deals with that topic the expectation is just so different.