Inside Vox Media's podcast strategy
The Business of Content with Simon Owens
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Podcasts
There's going to be some opportunities in local markets to do advertising at that level. But ultimately, this is still a big national audience. If you want to reach a great sports demographic of a very interested sports fans, this is going to be something that we can sell just like we're selling other podcasts. What what will be important is dynamic at insertion and being able to sell rotational inventory so that one advertiser can buy across a whole sports n net work.
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