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9min chapter
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024
Behind the Numbers: an EMARKETER Podcast
Media Consumption vs. Ad Spend
This chapter examines the disconnect between consumer media consumption and advertising expenditure, particularly on social media and CTV platforms. It encourages marketers to realign their budgets with consumer engagement trends to enhance advertising effectiveness.
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