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Crafting Product Strategy and Roadmap for a Product by Amazon Sr PM

The Product Podcast

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How to Define a Product Strategy for SMBs in India

When you want to define the product strategy, like make no mistake that you have to spend a lot of time before you can arrive at your target customer or market size. It might also require you to even partner with some kind of, you know, companies that kind of help you size up the market and so forth. And it's also important to keep in mind that what problem it is solving, and what is the value proposition, as you kind of see here, that people record is kind of providing. So we're going to use like email marketing to reach those SMBs. We can also do like content marketing on SMB business account pages. Once we have this product in place,

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