Handling Objections & Conversion Optimization - Ross Davies
The Mister Productivity Podcast
00:00
How to Get More People to Buy Hot Tubs
Never underestimate the stupid reasons that will stop people from moving forwards. We worked with a company who sells hot tubs, we sell hot tubs online and they were finding their main demographic was slightly older. They didn't feel comfortable getting into swimsuit or swim shorts in front of someone younger than them. So what we did is we actually spoke about each staff member, about their likes, their dislikes, their hobbies,. And then we allowed people to then book in with the person who wanted - more than doubled conversion rate just from that one thing going live.
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