Do Offline Advertising That Influences Search Patterns on Google?

In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google’s algorithms in great detail. You’ll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more. At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google’s algorithms should reward. Newsletter episode 234 https://www.mariehaynes.com/newsletter/episode-234-light-version/ Subscribe to the newsletter: Mariehaynes.com/newsletter Links mentioned in this talk: Search quality rater guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Glenn Gabe on Phantom updates: https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/ Google’s NLP tool https://cloud.google.com/natural-language Knowledge graph API https://carlhendy.com/knowledge-graph-search/ Jason Barnard on entity hubs for authors https://kalicube.com/learning-spaces/faq/knowledge-panels/the-3-step-process-to-getting-a-knowledge-panel-for-an-author/ Koray Gübür on creating topical authority https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Diffbot NL tool to visualize entities as a graph https://demo.nl.diffbot.com/ Tf-Idf https://en.wikipedia.org/wiki/Tf%E2%80%93idf A few of Olaf’s articles: https://searchengineland.com/google-mum-update-seo-future-383551 https://searchengineland.com/google-eat-possible-evaluation-signals-382799 https://blog.searchmetrics.com/us/unwrapping-secrets-seo-semantic-google-search/ https://www.kopp-online-marketing.com/entities-from-unstructured-content https://www.kopp-online-marketing.com/googles-semantic-search-engine Contact Olaf: https://www.linkedin.com/in/olafkopp/ https://twitter.com/Olaf_Kopp Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mhc_inc