9min chapter

Acquired cover image

Microsoft Volume I

Acquired

CHAPTER

Strategic Partnership and Industry Dynamics

Exploring the pivotal collaboration between IBM and Microsoft in shaping the PC ecosystem. The chapter details the strategic decisions made by both companies, from the development of OS2 to Microsoft's focus on Windows and empowering other partners. It highlights the contrasting strategies of Microsoft and IBM, showcasing the impact on market dynamics and the resurgence of Microsoft in the late 1980s.

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