E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul
Marketing Operators
Navigating Affiliate Marketing: A Journey of Evolution
This chapter chronicles the personal journey of the speakers from Bahrain to building an affiliate marketing agency in Toronto, driven by their passion for direct-to-consumer brands like Warby Parker. It explores the evolution of affiliate marketing, highlighting its shift from early tactics to modern strategies focused on revenue generation and brand optimization. The chapter also addresses the challenges and successes faced in the industry, including issues with fraud and trust, culminating in the establishment of a consultancy aimed at helping brands thrive in the affiliate marketing landscape.
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