6min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#775 A Business Idea That Might Actually Work

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Navigating Retail in Tourist Zones

This chapter delves into the complexities of operating a retail business in a tourist-focused area, examining customer engagement, pricing strategies, and the importance of creating a memorable shopping experience. It also investigates marketing tactics used in the apparel industry, highlighting how limited production and urgency can effectively drive consumer demand.

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