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The Art of Thoughtful Gifting
This chapter delves into the complexities of gifting within business relationships, highlighting the psychological effects of both well-executed and poorly executed gifts. It emphasizes the necessity of personalization and intentionality in gifting to foster long-term relationships, rather than superficial gestures. By sharing personal anecdotes and offering strategic gifting suggestions, the chapter underscores the emotional resonance and lasting impact that thoughtful gifts can have on clients.