The Art of Thoughtful Gifting

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This chapter delves into the complexities of gifting within business relationships, highlighting the psychological effects of both well-executed and poorly executed gifts. It emphasizes the necessity of personalization and intentionality in gifting to foster long-term relationships, rather than superficial gestures. By sharing personal anecdotes and offering strategic gifting suggestions, the chapter underscores the emotional resonance and lasting impact that thoughtful gifts can have on clients.

Earlier this week, the world lost a kind and generous soul--John Ruhlin, who died suddenly while on vacation with his family. John was best known as the gifting guru; his company, The Ruhlin Group, helps some of the world's largest companies design thoughtful, impactful strategies for using gifting to forge relationships with clients and partners. He was also the author of Giftology which shared his philosophy of radical generosity, which shaped his interaction with everyone in his personal and professional life.

John was also a friend of the show--he was one of the first Elevate Podcast guests, and one of its first repeat guests. We are honoring John’s legacy by republishing one of his previous appearances on the show, recorded back in 2020. You’ll hear John’s remarkable gifting philosophy and quickly understand why he made such an extraordinary impact on others in his tragically short life.

More About John

The Ruhlin Group

Giftology by John Ruhlin

Friday Forward - Giving Legacy

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