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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
Marketing and Retention - What Are the Key Challenges?
A rising cost of acquisition means that we need to focus on retention and retention. There is a big anti subscription sentiment I feel in the consumer, so you have to figure out how to do it right. "I just came up with a solution I'm gonna test if it works," says CEO about his company's strategy for growing its audience.
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