
135: B2B marketplaces part 1 – why now for B2B?
Zero to Infinity
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What's the Role of Tech in B2B?
Indian-MSM has also become smarter. They are sort of setting up capacity ahead of time. Now how do you fulfill this capacity? You need new sources and new channels for it which is where all the B2B market is actually coming to, says Ravi Agrawal. The online penetration or the digital penetration in B2B business in India is 0.5 to 1% right far less than what it is in US, probably around 13%.
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