Retargeting

Dillon: I agree with everything you said. Think that retargeting is a you need to be careful about it. You need to understand and have the economics for it. The way you think of things is just super spot oii told the agree with yo. And another thing i think you sound like you're doing as well, but i would run ads across a the funnel as well,. Even kind of to your point, like vitaman shop e, there's objective outside business where it's direct conversion. Those ads are usually going to be shown to your top buyers, et cetera. But ya, how you explain it in ustlaw? How do you explain it