898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
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Using Technology to Accelerate Outbound Marketing
A lot of our customers operate in large, total addresswell markets at what i would call midmarket velocity. A c v ranges somewhere between 30 and a hundred k, right? And so doing marketing in a different way will yo have acceptable customr acquisition costs that can scale at that a c v range. Ah, and so, to be direct, there is very little orchestration right? Like we can go and take data about who are in om cadences outside of sales force,. Or we can take stuff, in jest, stuff from six cents, and then do targeting like that. But the the lev orchestration is nowhere near as the technical marketing that a lot of people do
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