2min chapter

The CPG Guys cover image

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

The CPG Guys

CHAPTER

How to Get Feedback From Customers in Discover

Nielsen has embedded some processes for crowdsourcing feedback directly into discover so there's actually a way that you as a customer working in discover can say hey I'd really love if this feature existed and then other users can plus it up. We've built sort of the in-the-moment opportunity to provide us feedback directly into the product design that has been very popular because what customer sees will be top items on that list that then show up a couple of sprints later as real feature functionality.

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