Borko Kovacevic, Cofounder of Poddster, and Jeremy Au discussed:
1. Serbia Childhood to Singapore: Borko reflected on his childhood in Serbia during the 1980s and 1990s, witnessing both Yugoslavia's prosperity and the hardships of the Bosnian and Kosovo wars. Economic instability and rising crime taught him street smarts and resilience, values he now aims to instill in his children, who are growing up in Singapore’s safety. He stressed the importance of teaching gratitude and perseverance despite their comfort, helping them appreciate hard work and innovation. Borko contrasted his challenging upbringing with his children’s blessings, focusing on how to nurture their development without fostering complacency.
2. 17 Years at Microsoft: Borko recounted his Microsoft career, which began in the early 2000s in Serbia as one of the first employees in the post-war region. He described the culture shock of transitioning from a formal corporate environment—where suits and daily shaving were required—to Microsoft’s casual jeans-and-t-shirt culture. Over the years, Borko worked across Europe, including Munich, before settling in Singapore. He witnessed key leadership transitions, such as Bill Gates stepping down and Steve Ballmer taking over, which shaped the company’s evolving culture. Mentorship played a crucial role in helping him navigate these changes. After receiving tenure crystals at the five, ten, and fifteen-year marks, Borko chose to pursue his entrepreneurial aspirations instead of waiting for the twenty-year crystal.
3. Podcast Founder Poddster: Borko discussed founding Poddster, a podcasting studio business born from conversations with his co-founder, a UX and MVP expert who saw a market gap for fully equipped podcasting spaces. Starting with one studio in Dubai, Podster grew to 12 studio sets in Dubai and 4 in Singapore. The rise of video podcasting and short-form content, driven by platforms like Instagram, TikTok, and LinkedIn, has fueled its success. He also highlighted the importance of scalability and the development of Podyx, a SaaS platform to streamline operations for Poddster and other studios worldwide.
Jeremy and Borko also discussed how his early career influenced his leadership style, the potential of AI to automate and enhance podcast production, and the future of content creation.
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