2min chapter

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#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks

Modern Wisdom

CHAPTER

The Benefits of Amazon Alexa

I wonder whether there's a concern about the amount of control that people have. If you were to put a vocal prompt into some sort of word processor or some sort of computer, and it got it wrong, you would feel so aggrieved. And I wonder whether it might just be a case of a climatizing to your level of trust. When you're half awake early in the morning, you can find out what the time is without opening your eyes. But if Alexa replies while your eyes are still shut, then it's actually 457. Then you can basically doze off straight back to sleep again.

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