Tutoring is a great example of where technology really has lowered the friction, right? Even in a pandemic, i could sit at my desk for 14 hours and tutor 28 kids each for half an hour. So that's a case where the friction has been removed. I do think that when you take friction out of a process, people will do more. And therefore, if we want to see more virtue, we have to make it more frictionless for people to actually do something about one of the many things that there are to care about.