
Monopolies and Memes
People vs Algorithms
The Memefied Media Landscape
This chapter explores the evolving dynamics between creators, platforms, and traditional media companies, highlighting the rise of meme culture as a significant force in modern communication and politics. It discusses how memes serve as tools of influence, shaping public perception and political personas, while emphasizing the unpredictability of audience engagement. Additionally, the chapter critically examines the struggles of social media platforms like Twitter in the advertising landscape, amidst a shifting socio-political climate.
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