
Ritual design: make the mundane meaningful / Adam Cochrane / Circle 04
Service Design Show
00:00
How to Make a Train Ride a Pilgrimage
Ritual design can help make daily life a bit more fun, valuable, memorable. I think that's where we could start to really kind of like get a winning edge on creating better services as well. Ted Matthews is a fantastic designer from Norway. He also did something like this for a football club. And he also brought in this whole ritual, you know, Norwegian mythology. It was able to really promote this brand and attachment and belonging.
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