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Ritual design: make the mundane meaningful / Adam Cochrane / Circle 04

Service Design Show

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How to Make a Train Ride a Pilgrimage

Ritual design can help make daily life a bit more fun, valuable, memorable. I think that's where we could start to really kind of like get a winning edge on creating better services as well. Ted Matthews is a fantastic designer from Norway. He also did something like this for a football club. And he also brought in this whole ritual, you know, Norwegian mythology. It was able to really promote this brand and attachment and belonging.

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