Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
00:00
Is Google's Keyword Targeting Going Away?
Google will no longer be able to use look alike audiences on its search engine. The company has been using them since iOS updates a year and a half ago. Google is going back to performance max where it looks at signals, rather than looking at millions of signals.
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