How do I figure out Product-Market fit?
ET Startup School
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How Do You Communicate D2C Brands to Your Audience?
"Our big differentiator was that we had a certain approach to curation and we were so anal about the experience," she says. "People came to us not because we were spending pots of money on generating traffic, but for love of what we stood for." She adds: "A brand is an experience that stays with you long after you've shopped the brand"
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