Is There a Paddle Management Piece to This?

Rancher: I think the records of where they've been and how long ago they were there are more important than the actual visual representation. The individual animal management is, is something that's, that can seem tasking on a bigger scale cow calf but I feel like we can make that pretty easy and intuitive for them. And then how's the actual data collected? You know, you mentioned it being mobile application and kind of maybe replacing that, that book in the pocket of every rancher during calving season.