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#50: Create Lifelong Customers with a Product Funnel
Business Made Simple Podcast
The Nine 95 Product Is a Passive Revenue Stream
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If you sell, idon't ow three or 400 of those a year, and you've got most of your overhead taken care of. What they're getting for 25 hundred box is you in the room and the ability to ask answer questions. And that's going to allow you to go in and do some custom work with fewer companies - deliver much better quality custom reports. Hardly anybody is going to pay you 37 thousand dollars off the bat. If you don't have the 20 dollar thing, nobody picks up the thousand dollar thing. Fewer people pick up the 25 dollars thing; if you haven't had the 37000dollar thing, nobody's paying you the 2700dollars
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