3min chapter

TED Business cover image

My secret to creating real magic | Christina Tosi

TED Business

CHAPTER

The Milk Ice Cream Moment

"I wanted to show the world what women were capable of and what a bakery could be pushed back on that cute little box people like to put us in," she says. "Rather than measure my businessis success by the profit or lost sheep, i decided we'd measure our impact by the twinkle in people's eyes."

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