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Ep61: FinTech, B2B2C, and leading through turbulent times — Market Fit podcast (startups | technology | growth)

Product Market Fit

CHAPTER

Transition to Selling to Mid-Market Enterprises

This chapter explores the shift from selling to SMBs to selling to mid-market enterprises, with an emphasis on founder-led sales and the importance of being a trusted partner. The speaker discusses their partnership with Lincoln Financial Group, the benefits of working with channel partners, and the close collaboration between sales, implementation, onboarding, and marketing for a seamless enterprise lifecycle.

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