Is This a Newer Thing in Music?

I think it's bi-directional clearly listeners like this music because it's performing very well on Billboard people are choosing to go and listen to it radio DJs are continuing to play this music. is this just the artists being like I want people to listen to my song which I totally get? where is the the kind of drive coming from to do this? "KIGO took a bonus track from Whitney Houston covering that song and then updating it with contemporary production"