2min chapter

In Good Company with Nicolai Tangen cover image

HIGHLIGHTS: Jack Dorsey - CEO of Block

In Good Company with Nicolai Tangen

CHAPTER

Reflections on Monetization and Growth Strategies

This chapter explores the early decisions behind Twitter's monetization strategy and its acquisition by Elon Musk, who rebranded it as X. It critiques the rushed approach to revenue generation through advertising, highlighting the challenges and misalignments with the platform's true value.

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