3min chapter

Catalyst with Shayle Kann cover image

Scaling low-carbon products with book and claim systems

Catalyst with Shayle Kann

CHAPTER

The Crucial Role of Certification in Sustainable Products

This chapter explores how certification fosters trust in the sustainable aviation fuel market and influences consumer decision-making. It critiques past book and claim systems, highlighting the need for strict standards through a cautionary tale of uncertified SAF, underscoring the importance of market credibility.

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