product ops is a slice of the PM role that companies are finding is valuable to put on. Product leaders were concerned it was going to create some sort of controversy or friction between product Ops people and product managers. The ones who have matured a bit, I feel like they are focusing more on the voice of customer element. We see this more for folks who don't yet have tools under control in their product org. And then there's also the controversial part where you're not much standing in product dumps for a team that does not have much processing power.
Christine Itwaru is a longtime product operations leader at Pendo and more recently has taken on the larger role of Principal Strategist there. Before leading product ops, Christine spent 12 years in product management. In this episode, we delve into the rapidly growing field of product ops and discover how Christine is part of shaping the role industry-wide. She helps us define the role of product operations, what kind of person would be a good fit for the product ops role, when your company would benefit from product ops, and what red flags to look for if you decide to go down this path.