Miuccia Prada: ‘Ugly fashion’
Good Bad Billionaire
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The Rise of Prada: From Reluctance to Renown
This chapter chronicles the evolution of Prada from a hesitant entrant in 1988 to a billion-dollar brand in the 1990s. It explores the contrast between minimalist design and the flamboyant 1980s fashion scene, highlighting strategic marketing and iconic products like the Prada backpack. The narrative also discusses the influence of celebrity culture and the brand's innovative expansions, marking a significant shift in luxury fashion.
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