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Getting started with dynamic pricing - Vishal Kapoor on The Product Experience

The Product Experience

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SHIPT's Upfront Pricing Model

The way our cost of manufacturing equation worked before we moved to dynamic pricing was the way it works at SHIPT. We are actually helping aggregate all the demand and all the supply into one place and helping move inventory essentially. So on the SHIPT shopper app, once you sign up, if you log into the app, you will see a list of different options that are available to you to be able to shop and deliver. And then for every offer that you see, you also see a price that you will see. The challenge that happened because of that was it created these things called unicorn orders is what we used to call it.

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