How Stories Happen with Jay Acunzo cover image

“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts

How Stories Happen with Jay Acunzo

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Examining Marketing Impacts and Non-Response Bias

This chapter explores the consequences of aggressive marketing strategies, contrasting online behaviors with real-world actions. It highlights the risks of tactics like email spamming and discusses the significance of non-response bias in understanding consumer engagement.

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