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77 - Not All MQLs Are Created Equal | Demand Gen Live S2 x07

GTM Live

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Is There a Big Total Addressba, Market?

The ad platform onlink is incredibly more sophisticated. You get facebook, older demographic, instagram feed and story ads, slightly younger demographic. And the facebook like in algorithm for how it targets people, if you turn on ad expansion, is incredible. It knows who else should give it, who they should give the ad, based on all the data points that they have. The pixles on every web site, they have all the data about you. So i like using that general. If you're going to go narrow messaging, i run that on linkton, and then you really know that those are thepeople you're going after. Then you can optimize the message and things like

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