2min chapter

The Fifth Column cover image

#404 - The Fall of the House of Tucker and Traffic w/ Ben Smith

The Fifth Column

CHAPTER

The Rise and Fall of BuzzFeed

Gawker is very specific kind of idea and ideology of what the internet was for. Jonah Pretti didn't see himself as a journalist, he ran these pure experiments with content. I think good journalism, like, it's so banal to say this, but like, you got to care a lot.

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