5min chapter

ICYMI cover image

How the Kardashians Broke the Internet

ICYMI

CHAPTER

Kardashians as Memes and the Impact of Online Branding

This chapter explores how the Kardashian family has become decontextualized on platforms like TikTok and discusses the influence of online branding on their fame. It also delves into the controversy surrounding Addison Rae's fame and the Kardashians' involvement in the influencer economy.

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