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Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers

Marketing School - Digital Marketing and Online Marketing Tips

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Intro

The chapter explores the findings of a 2015 study by McKinsey linking profits to executive racial and gender diversity. Recent attempts to replicate the results have been unsuccessful, sparking a debate on the validity of the original study and the impact of diversity on company profitability.

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